I'm from Porto, Portugal, but I grew up in Sรฃo Joรฃo da Madeira, a city known as the footwear capital due to its historical connection with that industry.
I have a degree in Footwear Modeling and Design, and later added a postgraduate degree in Branding, thus combining technical knowledge and strategic vision to create innovative products following brand concepts.
As a Brand Manager and Designer, I am responsible for developing brand projects. I develop and closely monitor:
- Project Analysis
- Creative process and concept
- Sketch and Design
- Outsole Design
- Footwear last development
- Materials research
- TechPack
- Product Identity
- Feeting Test
- Design Evaluation
- Optimization
The ultimate goal is always to ensure that every detail reflects the quality and personality of the brand.
