The concept
Born from the union of the "punk" style with the "hipster", we want to join a more careful, aesthetic and perfect side that characterizes the "hipster" with a more irreverent side, linked to music and full of sex appeal that characterizes "punk" .
The London creative spirit is very present, and this involvement will lead to contemporary products with a bold design
The originality of the models is also that they have in common the use of recycled material from damaged firefighters' hoses.
In addition to the ecological side, there is also the social aspect with donations to Humanitarian associations of volunteer firefighters.
Creative concept
The virtues triangle
The new luxury > Footwear with ethical, social and environmental concerns.
Symbols and Meanings - Fire Hydrant Signaling
The fire hydrant signage and its geometry serve as an inspiration to use as a symbol of the J-UNK logo.
The choice of this symbol is linked to the brand's social cause in favor of Firefighters and the entire relationship of the project with this entity.
