Project: “URZE Brand - MaryJane Barefoot Shoe”
Requirements:
After analyzing the brand’s vision and positioning, we began by researching concepts, defining the creative direction and developing several design proposals that reflected URZE’s premium barefoot identity. Through an iterative design process, we refined every detail until reaching the final collection.
Alongside the footwear development, we created the product identity, including packaging, engravings and labels, ensuring a consistent brand experience across every touchpoint.
Once the prototypes were approved, we prepared the collection for production by finalizing the technical documentation, grading the sizes, implementing quality control procedures and supporting the manufacturing process. We also produced the product photography.
What we did:
- Design
- Research Materials
- Technical Design
- 2d Patterns
- Shoe Last
- Prototypes
- Test and optimization
#barefootshoes #footwear #shoedesign #shoeproduction
#barefoot #womenshoe #shoedevelopment
#technicaldesign #productdevelopment #barefootbrand
