HOW WE HELPED
Strategy: brand analysis, creative concept, service design analysis, brand-business alignment analysis;
Branding and Storytelling: brand narrative and core brand values, tagline and signature, visual identity: logotype and variations, illustrations, stationery, photography style, packaging, brand book.
Footwear Services: Product development: Collection design, heel development, last development, patterns, footwear prototypes and production.
Communication: Website Development, Brand activation, Social Media and Paid Social, Catalog.
Behind a great brand there is always a great woman.
Cláudia Madaleno was born and raised in Angola, studied in South Africa and currently lives in Portugal.
Since she was a child, her greatest passion was shoes, and her grandmother, Sarah Maier, was probably one of the people who had the most influence on this passion.
Wise, delicate, always loyal and inspiring, that's how always have been grandma Sarah. With the motive and pretext of her grandmother's love, Sarah Maier served as inspiration and the name of the brand born in her honor.
CREDITS
Client: Sarah Maier
Production: Shoelutions
Creative Director: Ricardo Conceição
Photo and Video: OM_Studio Audiovisual
Web Site: Elisabete Monteito
Hair stylist: Hairstories
Make-up: Aline Resende
Model: Carol Gonçalves - Models Lab
Heel Development: Aplical
